Made for marketing purposes for RocNation/Paper Planes
EVENT FLYERS
Designed in 9x16, 4x5, and 1x1 formats for event flyers that highlight our in-store collaborations with brands and artists. By blending their visual identity with ours, each flyer captures the essence of these partnerships.
BRANDED POSTS
Designed and photo-manipulated images in both 1x1 and 9x16 formats for our branded motivational posts, each crafted to resonate with our brand's message of greatness being a journey toward achieving goals.
Through thoughtful design and imagery, these designs reinforce our commitment to empowering individuals on their path to success.
DESIGNED MARKETING ASSETS
Designed marketing assets, I blend photos from our shoots with detailed product callouts, showcasing multiple colorways, styles, grids, and more.
These assets are primarily posted on the Instagram story and used as paid ads. Each design is thoughtfully crafted to highlight our products and communicate their unique features.
ANIMATED VIDEOS
In the animated product stories, I bring the products to life and highlight sales through dynamic animations and type treatments created in After Effects. By combining engaging visuals with strategic messaging, I ensure that each animation captures the essence of our brand and attracts customer attention, driving engagement and sales.
TIK TOK / IG REELS
For our social platforms, I capture the dynamic behind-the-scenes moments from photo shoots and video campaigns to product highlights and in-office visits.
These shots are framed in 9x16 to perfectly match the ratios for Instagram Reels, Stories, and TikTok. By providing an authentic glimpse into the creative process, we try to engage the audience and showcase the dedication and effort that goes into every project.
Shot and Edited by Nathalie Araujo
Voiceover by Drew McCarver
SEASONAL LOOKBOOKS
Collaborating closely with the creative director, we brought seasonal visions to life through lookbooks. The creative director provided a clear vision, which I translated into detailed brand decks. These decks were then used to communicate effectively with the photographer, ensuring that every aspect, from backdrop to lighting, was precisely aligned with the intended vision.On the day of the shoot, I provided on-set guidance to align with our creative goals, ensuring we had every shot we needed. Post-shoot, the photographer sent the images, and I worked alongside the creative director to make the selects and design the layout. I then added type treatments to each page, identifying each piece, and designed a cohesive PDF that showcases the season's collection.
HOLIDAY 2024
Creative Direction by Alicia JF Pang
Art Direction & Layout Design by Nathalie Araujo
Produced by Teanna Thomas
Shot by SVA Creative
Styled by Just C
FALL 2024
Creative Direction and Styled by Alicia JF Pang
Art Direction by Nathalie Araujo
Produced by Teanna Thomas
Shot by SVA Creative
SUMMER 2024
Creative Direction and Styled by Alicia JF Pang
Art Direction by Nathalie Araujo
Produced by Teanna Thomas
Shot by SVA Creative
HOLIDAY 2023
Creative Direction and Styled by Alicia JF Pang
Art Direction by Nathalie Araujo
Produced by Teanna Thomas
Shot by SVA Creative
SEASONAL CAMPAIGNS
For our seasonal campaigns, the journey begins with eight weeks of intensive brainstorming sessions. Collaborating closely with the creative director and art director, I contribute to the ideation process and prepare for on-set execution.
On shoot days, I provide essential on-set assistance, from capturing behind-the-scenes shots and steaming garments to ensuring the art director's deliverables are met. With a clear understanding of the campaign's vision, I help maintain focus and adaptability, ensuring every detail aligns with our creative goals.
FALL 2024
Creative Direction and Styled by Moses Zay Fofana
Produced by Teanna Thomas
Assisted by Nathalie Araujo and Jae Johnson
Shot by Garrett Bruce
SPRING 2024
Creative Direction and Styled by Alicia JF Pang
Art Direction by Drew McCarver
Produced by Teanna Thomas
Assisted by Nathalie Araujo and Miles Brazan-Harmon
Shot by Kendall Bessent
HOLIDAY 2023
Creative Direction and Styled by Alicia JF Pang
Art Direction by Drew McCarver
Produced by Teanna Thomas
Assisted by Nathalie Araujo and Miles Brazan-Harmon
Retouched by Nathalie Araujo
Shot by Magdalena Wosinska
FALL 2023
Creative Direction Just C
Art Direction by Drew McCarver
Styled by Dani C
Produced by Teanna Thomas
Assisted by Nathalie Araujo and Miles Harmon
Shot by Evan Pierce
