Made for marketing purposes for 10 Deep
LIFESTYLE PHOTOSHOOTS
In my role for lifestyle photoshoots, I took on diverse responsibilities, ensuring each project came to fruition. Collaborating closely with the creative director, I translated their vision into actionable plans and styled the looks myself. Using my network, I curated potential models, presenting them to the creative director for final selection.
On set, I often led independently or alongside another art director, meticulously executing the vision and meeting all project deliverables.
FALL/WINTER 2020 DELIVERY 3
Creative Direction by Scott Sasso
Art Direction By Jose Torres
Produced and Styled by Nathalie Araujo
Shot by Nate Shuls
FALL/WINTER 2020 DELIVERY 2
Creative Direction by Scott Sasso
Art Direction By Jose Torres and Nathalie Araujo
Produced and Styled by Nathalie Araujo
Shot by Jose Torres
FALL/WINTER 2020 DELIVERY 1
Creative Direction by Scott Sasso
Art Direction, Produced and Styled by Nathalie Araujo
Shot by Elijah Dominique
BLACK HISTORY MONTH COLLECTION 2020
Creative Direction by Scott Sasso Art Direction,
Produced and Styled by Nathalie Araujo
Assisted by Yan Carlos Jimenez
Shot by Melchizedek Gayle
HOLIDAY 2019
Creative Direction by Scott Sasso
Art Direction By Irwan Awalludin
Produced by Nathalie Araujo
Styled by Nathalie Araujo and Irwan Awalludin
Shot by Nate Shuls
FALL/WINTER 2019 DELIVERY 2
Creative Direction by Scott Sasso
Art Direction By Irwan Awalludin
Produced by Nathalie Araujo
Styled by Nathalie Araujo and Irwan Awalludin
Shot by Nate Shuls
FALL/WINTER 2019 DELIVERY 1
Creative Direction by Scott Sasso
Produced and Styled by Nathalie Araujo
Shot by Thomas Welch
10 DEEP X AKILA 2019
Creative Direction by Scott Sasso
Casted by Christopher Smith & Nathalie Araujo
Styled by Christopher Smith
Produced by Nathalie Araujo
Shot by Atticus Radley
10 DEEP X AKILA POP UP VIDEO
Created a video for a pop-up event, using footage from the shoot itself along with my iPhone and Adobe Premiere. This visual narrative highlights the essence of the collaboration with 10 Deep x Akila, engaging attendees with compelling footage that embodies the synergy between the brands.
WEB BANNERS
Designed desktop banners for our retailers, leveraging photoshoot images and our logo to enhance their online presence.
Each banner was designed to align with the retailer's branding while showcasing the products in compelling visuals.
PRODUCT & LIFESTYLE COLLAGES
Created collages that combined the product images with model photos. These collages served as versatile assets used for banners, email heroes, and social media posts.
PRODUCT CONTEXT POSTS
Product context posts to showcase specific graphics within a relevant background, adding depth and meaning to each promotional piece. By integrating the graphic into its surroundings, these posts provided context that resonated with our audience, emphasizing the product's features and enhancing its appeal across various platforms.
Original Concept by Greg Betty
PRODUCT GRIDS
Curated product grids to visually display upcoming releases, providing a comprehensive view of our offerings. Each grid was meticulously arranged to highlight the diversity and appeal of the products.
PRODUCT PHOTO VIDEOS
Designed animated speedthroughs to creatively showcase the extensive product range. Each video sequentially highlights the products in a dynamic and engaging format, providing viewers with a rapid yet comprehensive view of the product.
